Tabern analytics is first-party: Tabern counts visits to your site itself, with no third-party trackers and no tracking cookies. Visits only count when the guest has accepted your site's cookie banner. This page defines each number on the Overview page so you know what it means, and what it can't tell you.
How tracking works
When a guest who accepted the cookie banner opens a page on your live site, Tabern records a page view: the page's path, the site they came from (if their browser shares it), their browser type, and an anonymous session marker. Every page counts, including menu, item, deal, booking, contact, and rewards pages, and each move to another page counts again.
Not counted:
- Guests who tap Decline on the cookie banner, or who haven't answered it yet.
- The preview inside your dashboard.
- A site that isn't published (visitors get a "Page not found" page instead).
- Full-screen Menu kiosks.
Your own visits to your live site count like anyone else's if you accepted the banner in that browser.
The session marker is a random ID kept in the browser tab's session storage. It isn't a cookie, isn't tied to an account or a rewards membership, and is gone when the guest closes the tab.
The metrics
- Total Views — every page view in the selected range. Reloads count again; it's a count of page loads, not people.
- Unique Visitors — the number of different session markers in the range. It's closer to "browsing sessions" than people: the same person coming back later in a new tab, or on another device, counts again. Its percentage badge is Unique Visitors as a share of Total Views.
- Menu Views — views of your full menu page (
/restaurant/menu). The menu on your homepage and single-item pages aren't included. - Booking Views — views of your booking page (
/restaurant/booking). - Page Views chart — Total Views over time.
The Menu Views and Booking Views badges show each as a share of Total Views.
Card taps
If you have tap cards linked to the venue and they've been tapped in the selected range, Overview also shows a Card Taps chart with a daily count and your most tapped cards. A tap or QR scan of a linked card counts even while your site is offline. Taps you make while signed in as the card's owner aren't counted.
Ranges and grouping
- Pick a range from the date picker: Last 7 days, Last 14 days, Last 30 days, Last 3 months, Last 6 months, Last year, or your own dates.
- Group the chart by day, week, or month. The choices depend on the range: up to 8 days is daily only, up to 31 days offers daily or weekly, and longer ranges offer weekly or monthly.
- Days are counted in UTC, so a late-evening visit can land on the next day's bar.
What it cannot tell you
- Identity — no metric knows who a guest is, even when they're a rewards member.
- Guests who declined cookies — they're invisible here, so treat every number as a floor, not a total.
- Bookings or sales — Booking Views counts visits to the page, not reservations. Use your booking platform's reports for those.
- Recordings or heatmaps — Tabern doesn't record sessions.
Privacy posture
- No cookies are used for analytics. The cookie banner's choice is stored in a cookie, but only so the banner remembers it.
- Opt-in: nothing is counted until a guest taps Accept.
- No third-party analytics or ad networks.
- Analytics is per venue: your numbers cover your site only.
Related
- Analytics — the how-to and how to read trends.
- Publishing model — why only a published site gets traffic.