Tabern

Analytics

Understand your site traffic with first-party, cookie-free analytics.

The Overview page

The Overview page is your venue's analytics home. At the top, four numbers:

  • Total Views — every page view in the selected range.
  • Unique Visitors — roughly how many people, not page loads.
  • Menu Views — views of your menu content.
  • Booking Views — views of your booking page.

Below the numbers, a chart of views over time. Use the date controls to pick a range, and group results by day, week, or month. Reset returns to the default range.

Changing the range

  1. Open Overview from the dashboard sidebar.

  2. Click the date range control.

  3. Pick a preset or set a custom start and end.

  4. Switch Daily / Weekly / Monthly to change the chart grouping.

  5. Click Reset to return to the default view.

How counting works

Tabern records a page view every time a guest who accepted the site's cookie banner loads a page on your published site — guests who decline aren't counted. "Unique visitors" is an approximate people-count based on an anonymous session marker — it is not an account sign-in and it can't identify anyone. Exact definitions live in Analytics definitions.

What analytics is not

  • No tracking cookies — the anonymous session marker lives in browser session storage, not cookies.
  • Consent-gated — analytics only runs for guests who accept the site's cookie banner; guests who decline aren't counted.
  • No cross-site tracking, ad profiles, or data selling.
  • No conversions, revenue, or funnel tracking — pair with your booking provider's reports for those.

Reading the numbers

  • Views up, visitors flat — regulars are browsing deeper. Good sign.
  • Menu views high, booking views low — guests are interested but not reserving. Check your booking page intro.
  • Spikes — match them against deals you ran (Deals & promos) or social posts to learn what drives traffic.