The Overview page
Overview is the first page in your dashboard sidebar. Across the top are four numbers for the selected date range:
- Total Views: every page view on your live site. Its badge shows how many days the range covers.
- Unique Visitors: separate browsing sessions, not page loads. The badge shows it as a percentage of total views.
- Menu Views: views of your menu page, as a share of total views. Views of individual menu item pages aren't included.
- Booking Views: views of your booking page, as a share of total views.
Below the numbers, the Page Views chart shows views over time.
Card Taps
If any of your Tabern tap cards or stands were tapped in the selected range, a Card Taps panel appears. It charts taps per day and lists your most-tapped cards by the last four characters of each card's code. Taps you make while signed in to your own account aren't counted. See Orders & cards.
Changing the range
Open Overview from the dashboard sidebar.
Click the date range button.
Pick a preset (Last 7 days, Last 14 days, Last 30 days, Last 3 months, Last 6 months, Last year) or choose your own start and end dates on the calendar.
Use the period menu to group the chart Daily, Weekly, or Monthly.
Click the reset button (circular arrow) to go back to the last two weeks, grouped daily.
The grouping options depend on the range: up to 8 days offers Daily only, up to 31 days offers Daily or Weekly, and longer ranges offer Weekly or Monthly. Card Taps are always shown per day.
How counting works
Tabern records a page view each time a guest who accepted your site's cookie banner loads a page on your published site. Guests who decline aren't counted. "Unique visitors" counts anonymous session markers kept in the guest's browser tab, so a guest who comes back later or in a new tab counts again. It isn't a sign-in and it can't identify anyone. Exact definitions live in Analytics definitions.
The preview in My Website isn't counted. Visits you make to your live site in a normal browser tab count like anyone else's.
What analytics is not
- No tracking cookies. The anonymous session marker lives in browser session storage, not cookies.
- Consent-gated. Analytics only runs for guests who accept the site's cookie banner.
- No cross-site tracking, ad profiles, or data selling.
- No conversions, revenue, or funnel tracking. Pair it with your booking provider's reports for those.
Reading the numbers
- Views up, visitors flat: regulars are browsing deeper. Good sign.
- Menu views high, booking views low: guests are interested but not reserving. Check your booking page intro and your booking setup.
- Spikes: match them against deals you ran (Deals & promos), card taps, or social posts to learn what drives traffic.
Related
- Analytics definitions: exact metric definitions and limits.
- Publishing: analytics only tracks your published site.